Manifesto

Rethinking work by exploring its multiple meanings

Why speak of the meanings of work in the plural? Because the word meaning is inherently multifaceted: it refers to a direction, a purpose, a significance… but also to a sensory experience, as it engages all five senses.

The meaning of work cannot be reduced to abstract goals or rational coherence. It is also found in the pleasure of a task well done, the beauty of a gesture, in recognition, and in the freedom to create. It is embodied in the sense of having done something right, of having contributed to a shared endeavor, of having left a mark.

Restoring meaning to work is not about solving a simple crisis of motivation. It’s about putting fixed trajectories back into motion, revealing new ways of collaborating, of taking responsibility, of inhabiting one’s profession. It means reimagining a more vibrant relationship with action, with others, and with oneself. It’s about nurturing an art of working.

This expanded and living vision of meaning is what The meaning of work stands for.

 

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A singular approach: research rigor, grounded sensitivity

Each intervention draws on insights from the human sciences to shed light on the individual, collective, and organizational dynamics at play. This approach goes beyond one-size-fits-all solutions by adapting to the unique nature of each situation. By combining research-based rigor, a fine-grained analysis of professional practices, and creative methods, each engagement becomes a meaningful lever for transformation—rooted in real-world complexity and tailored to the specific challenges of the field.

A critical and committed stance
In a context where meaning often becomes a marketing argument or a new mandate, The meaning of work charts another path — one made of nuance, intellectual honesty, and rigor.

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